Sales & Revenue Operations
Close more.
Forecast better.
Scale faster.
Sales process design, outbound playbooks, RevOps infrastructure, and enablement programs – built by someone who’s led revenue teams from the front, not from a whiteboard.
Most B2B SaaS teams don’t have a lead problem problem...
…they have a revenue system misalignment
When marketing, sales, and operations aren’t aligned, pipeline becomes inconsistent, reporting breaks down, and growth becomes harder to predict.
Alignment is lost due to disconnected management and siloed GTM systems and processes.
Aligning all revenue functions is key to turning “a lack of pipeline” into fewer leads needed.
What I do
Sales and RevOps – end to end.
From auditing your current motion to designing and executing new ones. Across strategy, process, systems, playbooks, and enablement – I cover the full commercial engine, not just one slice of it.
01 – Foundation
Sales Audit
Before changing anything, understand what’s actually happening. A structured diagnostic across pipeline, process, outbound motion, team structure, and win/loss data.
- Pipeline and funnel analysis by segment and channel
- Review of sales process, stages, and definitions
- Win/loss analysis and deal diagnostics
- Review of outbound motion — prospecting, sequences, channels
- Review of sales team structure, capacity, and coverage
02 – Strategy
Sales Strategy & Process Design
A sales process built around how your buyers actually buy. Stage definitions, forecast methodology, pricing guardrails, and a team model that scales.
- End-to-end sales process design — from first touch to close
- Stage definitions, entry/exit criteria, and forecast methodology
- Pricing and discounting guardrails and approval flows
- Territory, vertical, and account segmentation strategy
03 – Execution
Sales Execution (Systems & Playbooks)
The plays your team runs every day. Outbound sequences, inbound qualification, discovery frameworks, multi-threading, and expansion motions — all built to be repeatable.
- Outbound playbook design — ICP lists, triggers, messaging, cadences
- Inbound response and qualification playbook — SLAs, scripts, routing
- Discovery, demo, proposal, and negotiation frameworks
- Multi-threading and stakeholder management approaches
- Expansion, cross-sell, and upsell motion design
04 – Enablement
Sales Enablement
Get new reps productive faster. Give existing reps the tools and coaching they need to win. Onboarding, talk tracks, objection handling, and call review built to lift performance.
- Sales onboarding program and ramp plan
- Talk tracks, email templates, and call scripts
- Objection handling and competitive positioning guides
- Mutual action plans and evaluation project templates
- Call review frameworks and coaching rhythms
05 – Operations
Sales Operations & RevOps
The operating infrastructure that makes revenue predictable. Forecasting, hygiene, compensation, cadences, and reporting — built for founders and leadership who need clarity.
- Forecasting framework and pipeline hygiene rules
- Compensation and incentive structure design support
- Standard operating cadence — weekly, monthly, quarterly reviews
- Alignment routines between sales, marketing, and customer success
- Reporting packs for founders and leadership — board-ready views